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PERFORMANCE MARKETING

Turn paid media into a measurable growth engine.

We plan, launch and optimize Meta, Google and TikTok campaigns around qualified acquisition—not vanity metrics.

Meta Full-funnel campaigns Google Search and intent capture TikTok Creative-led discovery
ALPHA PERFORMANCE COMMAND
LIVE CAMPAIGNS
AD SPENDPKR 480KTHIS MONTH
REVENUEPKR 2.31M+38.2%
BLENDED ROAS4.8xOPTIMIZED
CONVERSION MOMENTUMLIVE +38.2%
01AD248K impressions
02CLICK18.7K visits
03LANDING7.8% CVR
04LEAD1,459 actions
05SALE4.8x ROAS
Creative Variant B outperforming control Retargeting audience synchronized Budget shifted to highest-ROAS campaign
CAMPAIGN STRATEGYMEDIA BUYINGCREATIVE TESTING RETARGETINGCONVERSION TRACKINGLANDING PAGE CRO CAMPAIGN STRATEGYMEDIA BUYINGCREATIVE TESTING
01 — PERFORMANCE AUDIT

Why paid campaigns often stop scaling.

Strong results require more than turning ads on. We diagnose the complete path from impression to qualified lead or sale.

01

Weak offer-to-audience fit

The campaign reaches people, but the message does not match their urgency, awareness or buying intent.

02

Creative fatigue

The same visuals and hooks run too long, increasing costs and reducing response quality.

03

Tracking gaps

Pixels, conversion events and attribution are incomplete, so budget decisions rely on partial data.

04

Landing-page friction

High-intent clicks reach pages that are slow, unclear or unable to convert interest into action.

02 — OUR PAID MEDIA SYSTEM

One connected operating model from audience to revenue.

Strategy, creative, media buying and conversion optimization operate as one measurable workflow.

01
Audience IntelligenceDemand, intent and segment mapping
LIVE
02
Offer & MessageHooks, proof, objections and CTA logic
READY
03
Creative TestingVisual, copy and format variations
TESTING
04
Media ActivationCampaign structure and budget control
ACTIVE
05
Conversion & ScaleCRO, attribution and budget allocation
GROWING
FULL-FUNNEL EXECUTION

Every campaign is built around the next action.

We connect platform data with the real customer journey, so impressions, clicks, leads and sales are evaluated as one system.

  • Account and campaign architecture
  • Pixel, event and UTM configuration
  • Retargeting and audience sequencing
  • Creative testing roadmap
  • Landing-page recommendations
  • Weekly budget and performance optimization
03 — CHANNEL EXPERTISE

Different platforms. Different jobs.

We do not duplicate one campaign everywhere. Each channel receives a role, message and measurement plan.

Meta logo
DEMAND CREATION

Meta Ads

Facebook and Instagram campaigns for discovery, lead generation, retargeting and e-commerce sales.

  • Prospecting audiences
  • Lead and sales campaigns
  • Catalog and retargeting
Google Ads logo
INTENT CAPTURE

Google Ads

Search-focused campaigns that connect your offer with people actively looking for a solution.

  • Search campaigns
  • Keyword and negative-keyword control
  • Conversion bidding
TikTok logo
CREATIVE DISCOVERY

TikTok Ads

Native, video-led advertising designed around fast hooks, platform behavior and creative iteration.

  • Video-first concepts
  • Audience testing
  • Creative refresh cycles
Marketing team planning advertising strategy and reviewing campaign reports
CREATIVE TEST VELOCITY12+ Variations
04 — CREATIVE PERFORMANCE

Campaigns improve when creative learning becomes systematic.

We test meaningful variables instead of producing random versions. Every variation should answer a specific question.

HOOKWhich opening earns attention?
ANGLEWhich pain, desire or outcome resonates?
PROOFWhich evidence builds enough trust?
CTAWhich next step reduces hesitation?
05 — MEASUREMENT FRAMEWORK

Metrics connected to commercial decisions.

Results depend on your offer, market, budget and sales process. Our reporting focuses on decision-useful indicators.

01CTR

Does the message earn enough qualified attention?

02CPL / CPA

What does each meaningful action cost?

03CVR

How efficiently does the landing experience convert?

04ROAS

How much tracked return is generated from media spend?

05LTV

What is the long-term value of acquired customers?

06 — PERFORMANCE PACKAGES

Choose a plan. Switch the growth level.

Select Basic, Standard or Premium to compare the scope. Ad spend, third-party tools and external production costs remain separate.

PAID ACQUISITION

Performance Marketing

Campaign strategy, media buying, creative testing, retargeting and conversion tracking connected as one system.

BASIC PLAN

Single Channel Launch

PKR 45K/month

A focused launch for businesses starting with one advertising platform.

  • One advertising platform
  • Campaign and pixel setup
  • Audience or keyword research
  • Two creative directions
  • Weekly optimization
  • Monthly performance report
07 — FAQ

Important answers before launch.

Clear expectations produce better working relationships and stronger campaign decisions.

No. Management fees and media spend are separate so your advertising budget remains transparent.

The recommendation depends on audience intent, offer type, sales cycle, available creative and tracking readiness.

Yes. Creative production and landing-page design or development can be added according to the required scope.

After account access, tracking, offer and creative requirements are confirmed, the launch timeline is agreed before implementation begins.

START YOUR PERFORMANCE CAMPAIGN

Let’s map your paid acquisition opportunity.

Share your offer, target market, current advertising activity and monthly budget range.

CONTACT FORM 7

Performance Marketing Strategy Form

Create this form in Contact Form 7, then replace CF7_FORM_ID with the generated ID.

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Full nameEmailPhone / WhatsAppWebsiteMonthly ad budgetTarget marketCurrent platformsPrimary goal